About Us
About Fairmart
Our journey began on March 20, 1992, when Mr. Joseph Mathew, a rice merchant based in Athirampuzha, Kottayam, started a small rice powdering unit named Crown Flour Mills with a vision to provide high-quality breakfast food at an affordable price.
With the strong support of his wife, Mrs. Leelama Joseph, the brand “ARYA” was introduced, focusing on traditional breakfast products like puttu, appam, and idiyappam.
What began as a small home-based initiative gradually grew, creating employment opportunities and earning the trust of customers across Kerala.
Following his demise in 2017, the business entered a new phase. A partnership firm named Fairmart was established on September 22, 2017, continuing the legacy and bringing the ARYA brand under its umbrella.
The growth and success of the company are driven by the dedicated efforts of the next generation of the family, who continue to uphold its strong values while leading it towards new heights.
Recognizing the challenges faced by other companies in maintaining quality and consistency in their breakfast products, the company extended its expertise to support them.
By offering value-added solutions and developing products tailored to specific requirements, Fairmart began supplying to other leading manufacturers across India.
The company currently provides a wide range of breakfast products in a highly clean and hygienic manner, enabling other brands to pack and market them under their own name.
Mr. Jobince Jose, serving as the Managing Partner, plays a pivotal leadership role in the organization. He is instrumental in guiding the company’s strategic direction and ensuring continued growth.
Mr. Noby Jose is also a vital part of the organization, supporting the business with his experience and involvement.
Mr. Bobby Jose, the third son, is based in the United Kingdom and contributes with global exposure and strategic support.
The youngest son, Mr. Robin Jose, is a key driving force of the company, managing sales, marketing, accounts, and HR with great efficiency. He is a BBM graduate and is currently based in Australia.
Under this dynamic leadership, Fairmart has expanded its operations in the manufacturing of flour mixes and breakfast food products, maintaining high standards of quality and hygiene.
Today, Fairmart caters to retailers and wholesalers across Kerala and collaborates with leading companies, offering customized production and packaging solutions. These products are supplied in bulk packaging, typically in 30 kg and 50 kg bags, ensuring efficiency and convenience for large-scale distribution.
With a strong legacy and commitment to quality, what began as a small household initiative has now evolved into a trusted name in the breakfast food industry.
Jobince Jose
Mr. Jobince Jose Managing Partner of the firm has completed his Electrical and Instrumentation engineering diploma in the year 1993-1997. He started his career as a technical expert with Crown Flour Mills and gained experience in all fields related to production including planning, execution and working of machineries . From 2012 to 2020 he worked with major international companies in technical and production side based out of United Arab Emirates and United Kingdom. He returned back and used all his knowledge gained from experience in international production standards to make Fairmart an ISO certified organization.
Noby Jose
Mr. Noby Jose is a Graduate in Economics. Even though an economics graduate his skill was in the field of introducing new products , understanding the market , understanding new trends in market which he implemented in Fairmart. He is based out of Australia looking after his import business . His Vast experience in international markets is an added advantage for the export wing of Fairmart. Even though based out of country he has guided Fairmart to introduce new products and gave new directions to explore in marketing.
